According to Sensor Tower, which studies trends in the global digital economy, the TikTok app was downloaded 753 million times in 2021. That's 15% more than a year before. According to Hootsuite, the social network's user base surpassed 1 billion by the end of 2022. The platform's popularity is growing all over the world. That's why it can be used for business purposes. If you’ve decided to sell on TikTok and need start-up funds, check out the loans app. Below, you’ll find helpful info on how to develop your business.
An Effective App for Business
According to TikTok for Business statistics, 30% of social media users are between the ages of 18 and 24. This means that the app’s audience is financially sound. Besides, TikTok is also constantly on the rise, which is a great opportunity for business people. TikTok is an effective platform for selling goods and advertising due to its popularity among young people and high traffic worldwide. Unsurprisingly, entrepreneurs noticed this social media.
Selling via Streaming
To start selling products on this social network, you first need to attract at least a thousand subscribers to your page. Creating visually appealing content that is interesting to your audience is the easiest way to do this. You can also buy a ready-made account that already has the number of followers you need. However, predicting which followers will be active and interested in your product is difficult.
What to Sell?
The method of selling through streams is quite universal, so it is suitable for any type of product, from clothes and cosmetics to appliances and food. The most important thing is to have interesting and meaningful content that will attract people. The income from TikTok streams depends on many factors, including the number of viewers, product’s quality, and sales’ efficiency. Sellers on this social network can earn money in several ways: by sponsoring directly from brands, selling their own products, or partnering with other companies.
How to Broadcast on TikTok
Here are some tips from successful bloggers:
- Create a plan that clearly outlines what product will be shown and what questions viewers may have.
- Be active and open to communicating with the audience during the stream.
- Watch your facial expressions and gestures to convey emotions and thoughts clearly.
- Answer questions and demonstrate your product.
- Don't hesitate to ask the audience what they want to see next. Thus, you’ll understand what people need and how to present your product in the best way.
- Use TikTok's handy tools, like filters and effects, to make your stream more visually appealing.
- Make sure you have a stable Internet connection and enough battery power on your device.
- Remember to be loyal to your customers, don't exaggerate, and always keep your promises.
- Don't talk too much about your products. At the same time, don't leave out important details.
- Communicate with the audience as friends, but remember you are still a product seller.
After each stream, you should collect feedback from your subscribers. Learn what viewers like, which topics are relevant, and which products they are most interested in. Thus, you’ll be able to improve the quality of your streams, understand what your audience wants and needs, and set up effective product sales.